Why property agents should use email marketing
Reduce investment cost
Promotion on the traditional methods such as newspaper, magazine, TV, radio and billboard cost so much money. Using email marketing will save money and time for you, with that, a large number of customers will be approached. Creating an effective email marketing will advertise your latest properties, you can use Mail Chimp which is one of the most popular forms with free and ready templates.
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Reach more users
Nowadays, the technology becomes an important thing with people, most of the human activities accompanied with the electric devices. Like the responsive web, the email marketing must reach on every device. The client can open their mail everywhere, on the taxi, on the bus, at home or outside. If they can't read your email on their smartphone or tablet, you loose a precious opportunity to promote your products. And certainly, your email campaign missed a potential customer. A responsive email will help you to reach more users.
Integrated social media
By putting the links of social media into your email, you will introduce your products to the client, you can also stretch influence region for your website. If the client interested in your email marketing, they will click on your social button and that must lead them to your social media fan page. That also permits the client to share your content via a simple operation. Don't forget to exhort subscribers to share emails with their family and friends, by this way, you will receive a large number of potential clients.
Personalised emails
Divide your emails into smaller ones, manage it and control email campaign to involve your target subjects. Personalised email is an effective method in digital marketing, it creates a high conversation rate and increases an interaction with customers. A statistic shows 96% users agree to email personalization is an effective marketing method.