Should Your Real Estate Website Use Paid Search?

14/09/2020

Nowadays, real estate website takes more advantages from paid search. So what is it? Google Adwords is paid search refers to advertising within the sponsored section of a Google by paying each time the ad is clicked on. It is a paid search platform which provides users to sponsor a list of keywords relates to real estate activities and build text ads which, when clicked, come to the property website. When users search on Google with using one of these keywords, the ad will be shown in the search results. Property Boom has composed some reasons why Google AdWords serves as a strongly effective tool for raising your real estate activities online.

Reach Relevant Customers

Paid search provides you to touch people when they are finding for services relates to your real estate activities. Potential customers finding for property listing or a real estate agency in a local area are allowed to click on your ad, come to your website and study more about what you offer. So, Paid Search allows you to introduce to the customer with an interest in your business.

Track Your Success

Your real estate website will have detailed reports on the performance of your ads after a campaign. You will know exactly how many times your ads were shown, which position, the average cost per click and the percentage ads that were clicked on. The reports also provide you to identify which keywords aren't effective and which keywords are good - so it will show you detail information about your target customer and market.

Instant Ranking

If your real estate website is still newer, you can raise the visibility and place in the organic/unpaid search results can be a lengthy process and timeouts. Paid Search gives to reduce the problem as it brings instant rankings. When your property ads have been set up with quality keywords and landing pages, they should achieve clicks and be raising your real estate activities in the search results in a few hour.

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Full Control

Paid Search gives you full control over your property campaigns. For example, you are allowed to pause, remove, edit and restart ad groups, keywords and campaigns at any given time, it's free. You can identify your own budget, make a maximum cost per click and check these cost during the progress.

Return On Investment

Google Adwords is an online advertising platform with the high cost effective, you can get exactly how much you want to spend, providing you begin with a cost that you feel comfortable with. From that, you are also able to check exactly how many leads and clicks you are achieving in comparison to how cost you are spending. Google AdWords also allows you target to the right customer based on their characteristics such as local area, gender, age.

Engage with Property Boom

Design property website with Property Boom, we offer professional, responsive, functional and SEO friendly website. In addition, we provide the marketing plan and using Google Adwords to advertise your website. Contact us for free consultants.