Why Consistent Property Website Is Necessary Factor?

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Why Consistent Property Website Is Necessary Factor?

To offer your consistent property website that displays all latest properties need higher technical requirement and offering a website that offers an optimal user experience and generates leads is also important another!

Keeping everything consistent online to go with your offline branding will gain more recognition, trust and leads, especially problems relate your property website. This is something that every professional web designer know how to do well. Let’s try to think out that if your consistent property website is the same on every page, will this make it boring?

We are sure that you will feel bored seeing the same things on every page. This is not the only cause, but keeping your website navigation, content and logo consistent is really help your visitors navigate through your website with more ease.

Why Consistent Property Website Is Necessary Factor?

If your consistent property website is consistent your users will be able to find what they want with ease, creating strong brand trust. Consistent property website will be through elements such as Logo, Website Navigation, Primary Colours, Content, and Images. Your potential clients will notice if you take the time to make your website user-friendly. You must make sure that you are offering the best possible online experience for potential buyers.

What would be consistent on your property website?


The design of your consistent property website needs to be clear and consistent, this will make it stand out from your competitors. If you already have an existing brand identity, it’s essential that you use the same colors, icons, and fonts throughout your website design. The most important elements what your property website that should consistent are:

  • Logo – Displaying the same official logo on the same part of each page will develop stronger brand trust and recognition with the visitor. That means you should have also your own logo
  • Website Navigation – Keeping your navigation consistent will allow users to browse your website with ease, enabling them to find out what they are looking for quickly.
  • Primary Colours – As well as your logo, the same color theme should be used across every page of your website. For example, the theme color is the same color as your logo.
  • Website header & footer – Keeping the header and footer the same across all pages that will give the user something to come back to when they are ready to navigate around your website. Noted that the important is your website header includes your websites most important navigation links.


It’s similar to your website’s design, it’s important that your content is consistent too. This means that when you list a property for sale, all of the property information must be in the same place for every listing.

Otherwise, a client may be unable to find the information that they are looking for and check out one of your competitors instead. There must be clear order according to the general layout of a real estate project required. You can refer to the developer’s website. For example, your website layout can be in order from details, location, facilities, floor plans, developer and finally contact page.
Moreover, you need to make sure that your content in your consistent property website is official, or at least on the latest information, offering the user as much info as possible to help them make that crucial buying decision.

Did you know that consistent brands are worth up to 20% higher than those who aren’t?

Consistent Property Website Is necessary Factor

Consistent Property Website Is necessary Factor

Consistency Elsewhere

Social Media

You should use your estate agency logo as your profile picture. You need an identifiable image as your cover photo across all social media channels. If you’re displaying different images across different platforms, this will potentially make your brand unrecognizable to people who would otherwise follow you. It will cause you to lose rankings because customers can not recognize who you are

Online Presence

One of the strongest ranking factors to this date is the number of trustworthy links pointing to your website. Moreover, you must make sure that you are only linked from trustworthy websites. Linking to trusted property websites will enhance the value of your website, which means that your information is more authentic, content is clearer and more special, external links are viewed as an authentic citation for your property website consistency.

To do this, you should provide consistent company information, your logo, opening times and any other necessary information. However, you need to be selective with external links. Providing out of date information or non-official on different websites could confuse the potential buyers and they will look elsewhere.

Let’s feast your eyes on our portfolio, you can see how many different stunning website designs we have created for estate agents all over the globe. We offer low cost professionally designed property and real estate websites and marketing solution. PropertyBoom.co Property Website Service include: Single Property Website Design, Property Listing Website Design, PPC Campaign, etc …You can directly consult service prices and attractive options.
You can also browse our different website design options! Are you ready to upgrade property website consistently? Contact Us!!!

Phone: (+65) 8823 1765

Email: alice@propertyboom.co

By | 2019-09-04T06:25:50+00:00 September 4th, 2019|News, Real Estate Website Design, SEO, Your Real Estate Website|0 Comments

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